Relating to the Media: Susan Reda

Relating to the Media: Contact information and pitching advice for public & media relations professionals.

Journalist: Susan Reda
Media: Podcasts, Text, Video, Social Media, Magazine, Blog
Coverage interests: Retail, Business, Entrepreneurship
Market(s): United States
Base: New York City
Outlet(s): STORESMedia Magazine; Retail Gets Real Podcasts; National Retail Federation
Website: nrf.com/who-we-are/nrf-staff/susan-reda
Recent work: “Starships Technologies believes its robots are future of last-mile delivery” (article) - stores.org/2017/09/19/delivery-disruptor; “The Future of the Retail Store” (blog & podcasts w/ Barry Beck) - nrf.com/blog/the-future-of-the-retail-store; “Behind the Kitchen Door: The Restaurant Business” (blog & podcast) - nrf.com/blog/behind-the-kitchen-door-the-business-of-restaurants
Pitch tips: Susan Reda is well connected to movers and shakers high up in the business world. Present her with C-level subject material and talent. Angles should be oriented toward business advancement (especially retail) and consumer habits.
Background: Q&A feature article by Accentures